Max's BALT 4361 Blog

Representing Data Data can be represented in various ways, and how it's presented at the end of the day can help people get more out of it. Professor Todd Kelsey couldn't have said it any better than he did in his book Data Discovery: " Visualization can help you go from only delivering information to delivering insight" (Kelsey, p. 43). The example he gives in the text is that data from a single day may provide you with information, however, showing data trends is where insight can be delivered. Another point provided is that if people don't understand the data itself, they may still be impressed with a quality visualization. Tableau Tableau is a powerful tool that helps make sense of data when presenting to clients and customers. It's widely used by many companies around the world and can be a critical asset for many who don't already utilize its resources. A great resource of it is its marketing and KPI dashboard that presents your company's marketi...

Looker Studio Formerly known as Google Data Studio, Looker Studio is a powerful data visualization and reporting tool. This is a great tool that is free and widely used and can be an excellent skill addition for resumes. Looker Studio uses data from sources such as Google Analytics, Google Sheets, Google Ads, and BigQuery. There are also many more it can pull from, however, it uses a drag-and-drop interface that is easy to use for everyone no matter the skill set. Functions Over the years, Looker Studio has gained popularity among small and medium-sized businesses, marketers, and data analysts. Its seamless integration with other Google products makes it an easy choice for use and recommendation. With it being free, it's a no-brainer for companies that may be small and lack the budget for another program, essentially being risk-free. Some functions available are integration, transformation, interactive dashboards, customization, and collaboration and sharing. Comparison Another dat...